Achieve salon-quality smooth and straight hair with PURC Lavender 12% Brazilian Keratin Straightening Treatment. This professional-grade smoothing cream repairs damaged, frizzy, and curly hair in just 30 minutes, leaving it silky, shiny, and manageable. Designed for long-lasting results, it keeps hair straight and frizz-free for up to 6 months.
✔ 30-Minute Hair Repair – Instantly restores damaged, dry, or chemically treated hair.
✔ Long-Lasting Straightening – Keeps hair sleek, smooth, and straight for up to 6 months.
✔ Perfect Shine & Moisture – Hydrates and enhances natural shine.
✔ Suitable for All Hair Types – Works on curly, frizzy, coarse, and chemically treated hair.
✔ Professional Salon Formula – Infused with keratin for deep nourishment and strength.
1. Wash hair twice for treated hair or three times for virgin hair using a purifying shampoo.
2. Blow-dry hair completely before applying the keratin treatment.
3. Apply treatment evenly in small sections, ensuring full coverage.
4. Let it absorb for 20-30 minutes, depending on hair type.
5. Blow-dry hair fully before straightening.
6. Flat iron at 450°F (230°C), going over each section 5-10 times to seal the treatment.
7. Wait 72 hours before washing with PURC Keratin Daily Shampoo & Conditioner.
1. Avoid eye contact and use in a well-ventilated area.
2. Wear gloves during application.
Transform your hair with PURC Brazilian Keratin Treatment for smooth, frizz-free, and beautifully straight hair that lasts!